it's a long story
Hi! I'm Zee, like the letter.
Born and raised in Manhattan, Zee Krstic is in love with bringing lifestyle editorial content to life and always working to make all things “highbrow” accessible for a wide array of audiences.
Harnessing a diverse background in media and magazine publishing, as well as a specialized journalism degree earned at the University of Florida, he’s built a career in demystifying what it means to be “healthy” in today’s culture—specifically with modern American women in mind.
He first began cultivating a skillset to deftly connect with consumers in a two-year adventure at Time Inc.’s Cooking Light in Birmingham, Alabama. After a crash course in all things nutrition and wellness, Zee spent a year mastering first-in-class service journalism for savvy homemakers at Martha Stewart Living in Lower Manhattan, learning the ins and outs of upholding America’s first lifestyle ‘influencer’ and the brand she has created.
Currently on staff at Good Housekeeping, Zee blends a strong foundation in health and food reporting with earned expertise in the lifestyle space in a cross-platform role for this iconic title. He works with Hearst Magazines' top talent in the company’s lifestyle group to spearhead health coverage and timely packages for the site’s rapidly growing audience base, and assists in producing service pieces in the pages of the nation’s most renowned magazine.
Zee is a proud member of the extended American Society of Magazine Editors’ (ASME) family after earning his first big break at Vox Media’s Eater while finishing his undergraduate studies. The experience set him on a highly rewarding trajectory that led to freelance work elsewhere, including a “pinch-me” moment when he was able to publish work in Time’s November 1st, 2017 weekly issue.
He currently serves as Vice President of ASME NEXT, an organization offering resources for early-career editors in magazine publishing across all platforms, where he focuses on educational programming for members and the public alike.
When he’s not working, you can find Zee moseying down back country roads in a rental car on sporadic day trips in New England; taking blinding-flash Instagram stories in restaurants he should probably be embarrassed to do so in; stalking Diet Prada and Deuxmoi on Instagram; and hunting for yet another flashy coffee cup at the nearest Starbucks. And sometimes trying to cook, too.