It's a long story
Hi! I'm Zee, like the letter.
Born and raised in Manhattan, Zee Krstic is in love with bringing lifestyle editorial content to life and works to make all things “highbrow” accessible for a wide array of audiences.
Harnessing a diverse background in media and magazine publishing, as well as a specialized journalism degree earned from the University of Florida, he’s built a career in demystifying what it means to be “healthy” in today’s culture—specifically with modern American women in mind.
Zee first began cultivating a skillset to deftly connect with consumers in a two-year adventure at Time Inc.’s Cooking Light in Birmingham, AL. After a crash course in all things nutrition and wellness, he spent a year mastering first-in-class service journalism for savvy homemakers at Martha Stewart Living in New York, learning the ins and outs of upholding America’s first lifestyle ‘influencer’ and the brand she has created as a tastemaker.
Currently on staff at Good Housekeeping, Zee blends a strong foundation in health and food reporting with earned expertise in the lifestyle space in a cross-platform role for this beloved brand. He works with Hearst Magazines' top talent in the company’s lifestyle group to spearhead engaging health coverage and timely packages for the site’s multifaceted audience base, specializing in performance optimization and reader engagement. He also assists in producing service pieces in the pages of the nation’s most storied lifestyle magazine.
Zee is a proud member of the extended American Society of Magazine Editors’ (ASME) family after earning his first big break at Vox Media’s Eater while finishing his undergraduate studies. The experience set him on a highly rewarding trajectory that led to freelance work elsewhere, including a “pinch me” moment when he published work in Time’s November 1st, 2017 issue.
He currently serves as Vice President of ASME NEXT, an organization dedicated to offer resources for early-career editors in magazine publishing across all platforms, where he focuses on educational programming for members and the public alike.
When he’s not working, you can find Zee moseying down back country roads in a rental car on sporadic day trips in New England; taking blinding-flash Instagram stories in restaurants he should probably be embarrassed to do so in; stalking Diet Prada and Deuxmoi on Instagram; and hunting for yet another cheugy coffee cup at the nearest Starbucks. And sometimes trying to cook, too.