Hi! I'm Zee, like the letter.
Born and raised in Manhattan, Zee Krstic has straddled "highbrow" culture his entire life—and has built a career working to make all things editorial accessible for a wide array of audiences. He currently serves as a content strategy manager for premiere lifestyle and luxury brands at Hearst Magazines, including Country Living, ELLE Decor, House Beautiful and VERANDA.
Harnessing a diverse background in media and magazine publishing, as well as a bespoke journalism degree earned from the University of Florida, Zee first distinguished himself as an editor working to demystify what it means to be "healthy" in today's world—specifically with modern American women in mind.
He cultivated a background in nutrition and wellness at Time Inc's Cooking Light before leading much of the brand coverage at Good Housekeeping, across web and print mediums, for more than three years.
His experience in health and wellness media is dovetailed by an extensive background in first-in-class service journalism for savvy homemakers, much of which he developed working at Dotdash-Meredith's Martha Stewart Living. There, Zee learned the ins and outs of upholding America's original influencer and the brand she created as a tastemaker.
In joining Hearst's Editorial Insights team, Zee oversees digital strategy and publishing plans for four magazines in the design space, working to set these titles apart from competitors in the ever-competitive women's lifestyle media subset. He's responsible for audience growth and engagement, as well as playing a vital role in meeting corporate revenue goals in the commerce space. When he's not working on strategy, Zee loves contributing lifestyle content to his brands and more across Hearst's portfolio on an occasional basis.
Zee is a proud member of the extended American Society of Magazine Editors’ (ASME) family after earning his first big break at Vox Media’s Eater while finishing his undergraduate studies. The experience set him on a highly rewarding trajectory that led to freelance work elsewhere, including a “pinch me” moment when he published work in Time’s November 1st, 2017 newsstand issue.
He currently serves as Vice President of ASME NEXT, an organization dedicated to offer resources for early-career editors in magazine publishing across all platforms, where he focuses on educational programming for members and the public alike.
When he’s not working, you can find Zee moseying down back country roads in a rental car on sporadic day trips in New England; taking blinding-flash Instagram stories in restaurants he should probably be embarrassed to do so in; stalking Diet Prada and Deuxmoi on Instagram; and hunting for yet another cheugy coffee cup at the nearest Starbucks. And sometimes trying to cook, too.